Having a website is one of the best ways to advertise your new freelance business. It helps to build trust with your future clients and conveys that you are a serious business owner meeting real needs for your clients.
If you’ve never built a website before and struggle with technology (guilty here) then building your website will be extremely time-consuming and cumbersome — at least it was for me!
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When I was ready to launch my transcript proofreading biz, I knew I wanted a website. After purchasing my domain for an extremely cheap price (yay!) and choosing my awesome web hosting company, I was clueless about what to do next and spent a ton of time researching each little task. I suffer from analysis paralysis. Building my website took A LOT of time — time I could have spent elsewhere.
If you’d rather forego this daunting task for the moment for whatever reason, I have some great ways for you to advertise your new business and start bringing in the money!
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1. Online Portfolios
You need a dependable platform to showcase your work, and an online portfolio is essential for your business. There are many platforms that can house your work and showcase its awesomeness without the headache of putting together your website piece by piece.
I encourage you to do your research and find the best online portfolio to fit your needs. To get you started, here are some you can check out: online hosting services.
2. Landing Page
A landing page is a web page that a user can arrive at or “land” on — thus its name. 🙂 If your website isn’t ready yet, you can create a “coming soon” page or use beautifully designed landing pages from businesses like LeadPages.net.
Now I have to caution you that this could get pricey, but if you have the budget without the time, definitely check it out.
It looks professional, and there are a ton of templates you can choose from. It’s pretty much just drag-and-drop. All you’ll need to do is put in your information.
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Create a Facebook business page and start advertising your service(s) and/or product(s). It’s free and a great way to let friends and family know too! You can invite them to “like” your page and share the page with other people.
It’s further proof that you’re a serious business owner. Your page allows potential clients to connect with you and rate your services.
If you’re going to be on Facebook anyway, might as well use it to your advantage. 🙂
LinkedIn is the most extensive professional networking site available currently. Many people think it’s a way to connect with other similar professionals in your field, but it’s not! You can use LinkedIn to connect with your clients and prospects.
If you have a page and haven’t touched it in awhile, use this time to spruce it up with your current details and showcase what you have to offer.
When I first started advertising my proofreading services as a transcript proofreader, I followed the fantastic advice of Melonie Dodaro. She teaches you what to do and what not to do regarding making connections and thus growing your business using LinkedIn. It helped to change my whole outlook on this platform. I realized that I had been using it all wrong.
5. Google Docs
I love, love using Google docs to write my blog posts, but did you know you could use it to advertise your business? Yep. Just create a beautiful page with your information about yourself, your biz, rates, contact info, etc., and get the shareable link. You can easily create a logo using PicMonkey and put it on your page!
Whenever you reach out to a potential client, include your shareable link! 🙂
Now stop worrying about how you’re going to finish or start putting together your website. You have so many excellent alternatives that take less time and energy to set up while you keep the website-building on the back burner.
You can set these up easily and start building your clientele without worrying that your website is the be-all and end-all of your advertising needs. 🙂
What other ways do you advertise (without a website) that I didn’t mention? Let me know in the comments!
If you found this info helpful, please feel free to share! 🙂