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If you’re looking to grow your online business, a low-ticket digital offer might be exactly what you need. Whether you’re a coach, blogger, service provider, or content creator, low-ticket offers can help you boost your income and save you precious time.
I hear stories from many 30-something moms who run their online business from home while also raising a family.
Their number one challenge?
Lack of time.
You’re wearing all the hats in your business, and you’re pouring your heart and soul into making it work. A part of you would love to stop working so much so you can spend more time with your little ones, but that’s not an option until you start padding out your wallet.
Trust me, I know, because I’ve been in your shoes.
This is where low-ticket sales can help you.
What is a low-ticket digital offer?
A low-ticket digital offer is sometimes known as a self-liquidating offer (SLO), a tripwire, or a tiny offer.
In a nutshell, a low-ticket digital offer is a product that is priced low (less than $50) and is also a low-risk purchase for your customer. Your offer should use your expert knowledge and skills and help your customers solve one of their pain points with a small investment.
Ask yourself, “What kind of quick win can I give my audience?” This will help you start to brainstorm ideas for your low-ticket offer.
Your small offer will usually be the first product you offer to new visitors who find you through paid ads or organic traffic.
So, what kind of digital products sell best?
This mostly depends on who you are and the kind of customer you want to attract.
Low-ticket digital products examples:
- Audio files
- Video recordings
These are some of the most profitable digital products to sell online and can seriously improve your bottom line.
My own low-ticket offer consists of Trello templates to help business moms better organize their operations for maximum productivity.
So, now that you know what a low-ticket digital offer is, it’s time to see if your business is calling out for one.
Here are 9 signs your business needs a low-ticket digital offer
- You spend money on marketing and advertising with little to no ROI
Do you see your hard-earned cash frittered away on paid ads with Google, Facebook, and Instagram?
This wouldn’t matter if you saw a return on your investment. But if you don’t, this quickly becomes a problem.
Enter low-ticket items that you can turn into a self-liquidating offer (SLO).
The main purpose of an SLO is to recover your advertising costs with cold traffic.
An SLO consists of a low-priced, enticing front-end offer, with an order bump, and an upsell. Some people might offer a downsell if people don’t buy the upsell.
It may seem a bit overwhelming because you need reliable tech to make sure you can sell, fulfill, and nurture properly, but an all-in-one solution like Kartra can maintain your funnel like a dream. It pretty much runs my entire business.
No more duct-taping and tech headaches!
With more opportunities for people to buy, you have a much greater chance to increase your average cart value. Average cart value is the average amount that a single buyer purchases through your entire funnel.
This business strategy allows you to not only break even on your ad costs but even make a bit or whole lotta profit in the process.
And that’s what happened to me.
An optimized self-liquidating offer funnel paired with ads means for every $1 you put in, you can potentially get up to $5+ back.
Instead of paying for leads, you’re getting paid for leads! That’s why I’m so passionate about low-ticket offers.
- You’re working 24/7 but not seeing growth in your revenue
When you’re in the messy middle of growing your online business, it may feel like you’re working all the time but not seeing this reflected in your revenue. This is particularly common if you run a service-based business.
Chances are if you found your way here, you started your own business because you want more freedom and time to spend with your family. And I want you to know this is not a pipe dream—it’s totally possible.
A low-ticket digital offer does more than bring in that initial purchase.
For example, let’s say you have three products for sale:
- Low-ticket offer at $15
- Mid-ticket offer at $250
- High-ticket offer at $997
Imagine your marketing strategy brings 1000 new people to you each month. 10% of those people purchase your low-ticket digital offer, which means you’re bringing in $1500 each month before you’re even getting started.
- A low-ticket digital offer will work if you know who your target customer is
If you have a strong idea of who your ideal customer or client is and/or need a gateway to your high ticket offers, then low-ticket sales could be super successful for you.
Once you know who they are and what they struggle with most, you can create a low-ticket offer that they want and need today. Because they don’t know you and the trust isn’t there yet, it has to be so aligned with them that it’s a no-brainer.
Get this right, and your low-ticket digital product will not only sell but will also bring your target customer into your sales funnel.
- You have a freebie that is performing well
Have you already spent time creating a freebie or lead magnet to help grow your email list?
Is it performing well and bringing in lots of potential target customers? The next step is to present them with a low-ticket item, i.e. tripwire, that provides even more value.
If they love what they already received, and you create the right kind of offer, they are likely to take you up on it.
When they do, you know they’re primed and ready to make a bigger purchase at some stage. If they don’t, you can weed them out of your funnel. The chances are that if they’re not interested in a low-risk offer, they’re unlikely to buy a high-ticket item.
- A low-ticket digital offer will help you grow your email list on a budget
If you haven’t yet started building your email list, or you’re looking for ways to boost your numbers, low-ticket offers are your friend.
Even if you have a massive following on social media, it’s still vital that you focus on growing your list.
Because email marketing gives you far more control. You don’t have to worry about having your account suspended (as long as you’re not spamming!), losing popularity, or pesky algorithms changing. With email, you are completely in control of the conversation.
A low-ticket digital offer will help you grow your email list, nurture those new relationships, build trust, and get them ready to make a bigger investment.
The best part?
You are building your email list with people who have already bought something from you, which means they are likely to do it again.
- You don’t have a value ladder
A value ladder is another term for a sales funnel. If you don’t yet offer a low-ticket item, chances are you haven’t thought much about your value ladder.
Essentially, it’s your offerings listed in order of price point and value provided. At the lowest end will be your cheapest product, which provides the least amount of value. At the highest end of the scale will be your premium product, which provides the greatest value. In between the two will be your middle-ticket offers.
Here’s how to start creating your value ladder:
1. List out all the products and services you offer (or want to offer)
2. Add a price to each item
3. Put them in order of price (lowest first)
Don’t forget to include any freebies here too.
You might find there are gaps in your offerings, and you need to create a new product or service.
And voila, you now have a clear value ladder for your business! This is the journey you want your customers to follow.
- You have a high-ticket offer you want to sell
Most people create their high-ticket offers first. These are the offerings you’re most excited about and will also generate the most income and best profit margin for your business.
So, if you’ve got a high-ticket product or service you’re ready to sell, this is great!
But—and this is a BIG but—not everyone will be ready to purchase a high-ticket item from you right off the bat. This is why you need a low-ticket offer to entice them in.
Once they’ve made this initial low-risk purchase, you can add in a range of up-sells, down-sells, and cross-sells to boost your profits further.
It’s far better to make a small amount of profit and add a target customer to your email list than make no profit at all.
- You’ve launched high-ticket offers that are not making you any money
Have you spent a ton of time and energy creating a high-ticket offer you’re incredibly proud of? But the launch date came and went, and almost no one bought it?
This experience can be deeply disheartening and leave you feeling like a failure.
But think about it this way: how many times have you dropped thousands of dollars on someone you don’t even know?
It’s challenging getting someone to invest the big bucks with you when they don’t really know or trust you yet. This is another reason why low-ticket digital offers are brilliant. If you can get people interested in your lower offers, it means they’re much more likely to buy your premium products or services at a later date.
- You want repeat customers
Did you know that 80% of your revenue will come from 20% of your customers or clients?
Yes, this is one of the many scenarios where the 80/20 rule applies in business.
That 20% will be happy, loyal, raving fans. And there’s no better way to attract this kind of customer to your business than with a low-ticket digital offer. Speak their language and solve a pain point for them, and they will be hungry for more. Keep doing this all the way through your value ladder, and they’ll be hooked.
It costs more to acquire new customers than it does to get your existing customers to buy again from you. So, if you want repeat customers like this, creating low-ticket products is a great place to start.
Next steps to create your low-ticket digital offer
- Explore other people’s low-ticket offers (what makes them great?)
- Focus on your ideal customer’s pain points
- Test your low-ticket with your current audience before doing paid ads (would any of you be interested in buying this?)
- Set a goal for what makes a low-ticket offer a success for you (e.g., a 1% conversion rate)
- Pre-launch your offer with your current audience
- Revise your offering accordingly based on feedback and results
Both low-ticket and high-ticket digital offers are important to grow your business
Low-ticket digital offers are a brilliant way to increase your income, grow your email list, and see a healthy ROI on your paid marketing campaigns. But you should view these low-ticket items as the first step.
Because although it’s possible to build a business solely on low-ticket offers, you will have to have a HUGE list and high levels of traffic.
The moral of the story?
Make sure you have offers at different price points and that all your offerings link together. Moving from a low-ticket to a high-ticket offer should make sense to your customer and be something they need and want.
The more strategic planning you do now with your value ladder, the simpler running and growing your business will be in the future.
Do you think you’re ready to create your first low-ticket digital offer?
Let me know in the comments below 🙂
I can’t wait to see the amazing products you create and the way they’ll transform your business (and your life)!